Tag

smartphone

Fighting for Mobile Attention against Games and Social

The mobile battlefield is so barren and cruel that traditional media producers rarely venture there. They still fire in video (from a distance) – and win some minor skirmishes, especially with short-form content. But they don’t understand the environment and would never dare to go hand to hand with the audience. Next year, there will...
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Smartphone Stories

3 Reasons Why EVERYONE should be telling Smartphone Stories

…yes this includes YOU. Can you imagine learning about a magical channel that billions of people watch 100 times a day – for a total of 3 hours? Then read on friend… New Channel To Audience   Imagine if the amount of people who bought this channel increased every year. And the best part –...
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Codename Winterhill

They laughed when I said there were Aliens at the University

But not when students started going missing… Sign Up for a week long smartphone adventure now – story starts on Monday 3rd November. Text the word STARTBSW to +441204 238483 to sign up. www.boltonstoryworld.com
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TV Anywhere

100 Times per Day (Event TV – Part Six)

Click, stream, view, and repeat. More and more people were following this method of TV viewing. TV sales fell and portable devices rose like a devastating mushroom cloud. I watched helplessly as so many of my friends were discarded in favour of new, smaller, often portable screens. I’ll never forget the night they took Sanyo…...
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I picked up my phone 91 times today

What Are You Missing Out On Right Now?

‘Smartphone users pick up their phones 100 times per day’. (e-Marketer, 2014) At first I laughed at this statistic, surely even in todays tech obsessed culture, there is no way a person would be that attached to their phone. I marked these findings as interesting and quickly moved on to other things. Ten minutes later...
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