How to Give Your Audience Control and NOT Regret it

Did you hear about the Secret Story Network? It’s an R&D project we have been developing on the QT at Bellyfeel. What is the Secret Story Network? It’s a series of live interactive stories delivered in chat apps to audiences who collaborate on telling the story together as an immersive storygame experience. The stories are...
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How to Connect with Modern Transmedia Audiences

The Quickest (and Cheapest) Way To Access Practical Transmedia Expertise

If transmedia expertise and audience engagement strategies are what you’re after – then look no further… Here’s 140 pages containing over 33 highly effective techniques you can steal and implement to create successful interactive storytelling for new devices and platforms. I’m a proud author today! This is my book. It’s called: Set the Storyworld to Random. You need...
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3 Transmedia Tips From The Most Addictive Mobile Game Ever

Spring…Field? For anyone who is still unaware of the game (if that’s even possible) The Simpsons Tapped Out (TSTO) is a mobile application game available on iOS and Android devices that requires you to re-build the town of Springfield after Homer destroys it. You take control of multiple characters from the TV show and in...
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What Are The 3 Transformational Steps To Take From Traditional Media To Transmedia?

Are you a traditional media producer? Are you looking at opportunities on new devices and platforms? Do you know how to create business ready Transmedia IP from your Film, TV, Publishing or Games ideas? If you do, stop reading this and get on with it. If not read on… The Big 3 Having collaborated with...
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I picked up my phone 91 times today

What Are You Missing Out On Right Now?

‘Smartphone users pick up their phones 100 times per day’. (e-Marketer, 2014) At first I laughed at this statistic, surely even in todays tech obsessed culture, there is no way a person would be that attached to their phone. I marked these findings as interesting and quickly moved on to other things. Ten minutes later...
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Differences Between Linear and Interactive Documentaries

An interesting subject for discourse (if you like that sort of thing!) We’re not that inclined towards academia here at Bellyfeel but we know a good conversation when we see it..! This article is a couple of years old but worth a read: http://i-docs.org/2011/12/12/differences-between-linear-and-interactive-documentaries-featuring-the-interactive-documentary-i/  
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Kids Media Study 2013

Check out Zero to Eight from Commonsense Media. I’ve been reading this every year. It’s chock full of useful data and insight – just like our site! Download here: http://www.commonsensemedia.org/research/zero-to-eight-childrens-media-use-in-america-2013
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Know Your Rights

How Film And TV Producers Can Expand Their Business By Knowing Modern Audience Behaviour

Joe Strummer sang, “Know Your Rights” Stanislavski wrote, “Know Your Characters” Today I say, “Know Your Audience”   Know You’re a Punter You might be a high ranking media mogul, top tv talent, fully fledged film wiz or masterful games guru – but if you’re not a punter in your own heart, how can you...
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