Did you hear about the Secret Story Network? It’s an R&D project we have been developing on the QT at Bellyfeel. What is the Secret Story Network? It’s a series of live interactive stories delivered in chat apps to audiences who collaborate on telling the story together as an immersive storygame experience. The stories are...Continue Reading

If transmedia expertise and audience engagement strategies are what you’re after – then look no further… Here’s 140 pages containing over 33 highly effective techniques you can steal and implement to create successful interactive storytelling for new devices and platforms. I’m a proud author today! This is my book. It’s called: Set the Storyworld to Random. You need...Continue Reading

‘Smartphone users pick up their phones 100 times per day’. (e-Marketer, 2014) At first I laughed at this statistic, surely even in todays tech obsessed culture, there is no way a person would be that attached to their phone. I marked these findings as interesting and quickly moved on to other things. Ten minutes later...Continue Reading

An interesting subject for discourse (if you like that sort of thing!) We’re not that inclined towards academia here at Bellyfeel but we know a good conversation when we see it..! This article is a couple of years old but worth a read: http://i-docs.org/2011/12/12/differences-between-linear-and-interactive-documentaries-featuring-the-interactive-documentary-i/  Continue Reading

Check out Zero to Eight from Commonsense Media. I’ve been reading this every year. It’s chock full of useful data and insight – just like our site! Download here: http://www.commonsensemedia.org/research/zero-to-eight-childrens-media-use-in-america-2013Continue Reading

The founding director of the Overworld Paula Zuccotti gives a great talk at PTTP 2013. She is not someone I have come across before but I like her approach and the Overworld sounds like an operation to keep an eye on. Listen and learn folks…    Continue Reading

Joe Strummer sang, “Know Your Rights” Stanislavski wrote, “Know Your Characters” Today I say, “Know Your Audience”   Know You’re a Punter You might be a high ranking media mogul, top tv talent, fully fledged film wiz or masterful games guru – but if you’re not a punter in your own heart, how can you...Continue Reading