Turbo-charging TV using Social Media and Storytelling

Join us on this brand new training course from Creative Skillset:

Turbo-charging TV using Social Media and Storytelling

This course will propel you to the forefront of modern media and show you how to leverage social media around a TV show or marketing campaign – generating frenzied activity that feeds back and grows the audience.

3.1 million users in the UK sent 40.5 million tweets about TV between October 2014 and February 2015; 9 billion impressions were made. Kantar, 2015

Learn what energises TV shows between the broadcast and social networks.

In 2014 the Brit Awards broke the record for the most tweeted about live UK TV broadcast with a total of 4,147,936 in 3 hours and 15 minutes. An average of 355 Tweets per SecondSecondSync, 2014

Second screening is a fast growing new area of media. Get an inside look and find out what drives successful Social TV and online media campaigns.

Using Social Media, US drama ‘Scandal’ was able to gain 3 million viewers during its third season in 2014. Nielsen, 2014

What 1500 TV Shows Can Teach You About Social Media And Modern Audiences

There are various techniques and tips you will take away from the course:


Plus learn how to:

  • Leverage social media to improve your TV ideas and pitches?
  • Start building an audience for your show before you’ve sold the idea?
  • Reach new heights of engagement and ROI through interactive storytelling?
  • Create a new kind of buzz for your TV show or marketing campaign?

You will also get the chance to talk to experts who are putting these techniques into practice and building successful careers in this exciting new area of media.

The course is aimed at:

  • TV Indies
  • Production Companies
  • Agencies
  • Broadcasters
  • Freelancers


The 3 day course plus online E-learning and mentoring costs £150*.

The course takes place at Media City UK in Manchester in January 2016 (21st, 22nd & 29th) and is run by Christine Pyke Media and partner company Bellyfeel – award winning experts in interactive media, technology and audiences.

You can pay just £50 now to secure your place and pay the balance in monthly instalments.

*(Included free in the price is the influential Social TV Powertips v2 report which currently sells for £75 and the Social Storyteller E-Course which costs £135– that’s £210 worth of extra material you get with the course for free.)

  • January 21st and 22nd – two day face to face course with guest experts and training from Bellyfeel
  • January 29th 2016 – full day workshop working on your projects and ideas

Email or call to find out more:

Christine Pyke – 07979 917768 – [email protected]

Bellyfeel – 0161 743 4540 – [email protected]

Or book a place:



EMAIL or PHONE for more info or to book your spot – don’t miss out on this course – there are very limited places available.

(There are a small number of bursaries available for BME’s to attend – get in touch for more info.)

Social TV is the place where Television and Social Media meet. There are Broadcaster Led Campaigns and Audience Led Campaigns. When it works best, Social TV produces a massive amount of social interactions within the audience, which results in increased viewing figures.


  • Read more about how social media is changing TV and creative projects… here
  • See course schedule here

This project has been partly supported by HM Government with Employer Ownership funding.


About the Skills Investment Funds

Working in partnership with industry and informed by leading research, Creative mSkillset directs collective investment through the Skills Investment Fund to create new and innovative training in priority skills and in-demand roles to ensure growth in the UK’s Creative Industries.

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