You may have encountered the never ending debate about Transmedia that includes the questions:
- “What is Transmedia?”
- “What does Transmedia mean?”
- “Is Transmedia the right word for this?”
The answers to these questions are UNIMPORTANT.
Transmedia is storytelling as it moves onto new technology.
But if you need a specific definition here’s one to take seriously…
Transmedia is interactive stories delivered across multiple platforms in a way that is expansive rather than repetitive.
“if it ain’t got a Storyworld, then it’s probably not Transmedia!”
At Bellyfeel we have been helping clients create Transmedia and Storyworld experiences for the last 6 years.
In that time, interest in Transmedia has grown massively, matching the changes in audience behaviours.
Watch the video above and discover how we approach this kind of work.