Fighting for Mobile Attention against Games and Social

The mobile battlefield is so barren and cruel that traditional media producers rarely venture there. They still fire in video (from a distance) – and win some minor skirmishes, especially with short-form content. But they don’t understand the environment and would never dare to go hand to hand with the audience. Next year, there will...
Continue Reading

Do You Know What A Dead Drop Is?

It’s always a good day when I get to write about Geo-storytelling! It’s an important part of what we do here at Bellyfeel – but it does seem to get somewhat overshadowed by the two heavy hitters (Transmedia and Social TV)! Though to be fair, these can sometimes overlap with Geo Storytelling…   It All...
Continue Reading

Share This Post and Reach Platinum Status On ‘Handles’

I’m not known for writing ‘proper reviews’… So instead, I just wanted to quickly share an experience I had yesterday at the University of Salford Creative Entrepreneur Event. It’s a social media play called ‘Handles’ (#HandlesMcr) and it’s pretty damn cool. ** Yes, some minor spoilers here, but nothing worth worrying about** Pink Status Handles,...
Continue Reading

3 Transmedia Tips From The Most Addictive Mobile Game Ever

Spring…Field? For anyone who is still unaware of the game (if that’s even possible) The Simpsons Tapped Out (TSTO) is a mobile application game available on iOS and Android devices that requires you to re-build the town of Springfield after Homer destroys it. You take control of multiple characters from the TV show and in...
Continue Reading
Bellyfeel Weekly Roundup

Star Wars, Binge Viewing and Intelligent PCs (All Nerds Welcome)

This week we start on a “What If”, with films from another time and place. Google are at it again, this time by revolutionising the way we watch TV with their new Android TV set to be launched at their upcoming conference in San Francisco. According to Nielson, Binge viewing is on the rise as...
Continue Reading
Frank Rose on serial stories

Immersion, Serials and Stories – A Frank Rose Link

Here’s a good article by the author of “The Art of Immersion” – Frank Rose. (A smart book by the way…) He writes about some work he’s been doing on how serial stories heighten the sense of immersion for the audience. Read it here: http://www.deepmediaonline.com/deepmedia/2013/11/from-oliver-twist-to-game-of-thrones.html
Continue Reading
Stories and Change

When Did Stories Start Changing? (and How…)

And why is this important? Because to improve the stories we tell, to make them reach a wider audience and create more effective business models, we need to address certain concerns that surround modern forms of storytelling and media entertainment. Change is a Constant Stories always change. Stories can be abstract things but one of...
Continue Reading

A Very Brief History Of Story And Technology

And this really will be brief as I concentrate mainly on the BIG moments created by the impact of new technologies on storytelling. Storytelling has evolved along with the new technologies mankind invents but the main thing to remember is that storytelling is an intrinsic part of the human condition – we need to tell...
Continue Reading
1 2 3