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social

Fighting for Mobile Attention against Games and Social

The mobile battlefield is so barren and cruel that traditional media producers rarely venture there. They still fire in video (from a distance) – and win some minor skirmishes, especially with short-form content. But they don’t understand the environment and would never dare to go hand to hand with the audience. Next year, there will...
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Storyworld Expansion Across Social Networks

Transmedia or Social Media? Storyworld Expansion Across Social Networks

So, what does Storyworld Expansion Across Social Networks mean? In one sense the answer is simple – it’s pretty self-explanatory: Stretching or fragmenting the world of your story onto public social media sites and forums. That’s the easy answer… But how is it done? What are the rules? Are there even any rules? If an idea...
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