Tag

multiplatform
How to Connect with Modern Transmedia Audiences

The Quickest (and Cheapest) Way To Access Practical Transmedia Expertise

If transmedia expertise and audience engagement strategies are what you’re after – then look no further… Here’s 140 pages containing over 33 highly effective techniques you can steal and implement to create successful interactive storytelling for new devices and platforms. I’m a proud author today! This is my book. It’s called: Set the Storyworld to Random. You need...
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Transmedia Trouble? Better Call Saul!

“Lawyers, we’re like health insurance. You hope you never need it. But then not having it? No!” – Jimmy McGill. It’s Good To Be Back Yes, the long wait is over. Breaking Bad spin off “Better Call Saul” finally aired last week (on AMC for those lucky Americans), and on Netflix for the rest of...
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Share This Post and Reach Platinum Status On ‘Handles’

I’m not known for writing ‘proper reviews’… So instead, I just wanted to quickly share an experience I had yesterday at the University of Salford Creative Entrepreneur Event. It’s a social media play called ‘Handles’ (#HandlesMcr) and it’s pretty damn cool. ** Yes, some minor spoilers here, but nothing worth worrying about** Pink Status Handles,...
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3 Transmedia Tips From The Most Addictive Mobile Game Ever

Spring…Field? For anyone who is still unaware of the game (if that’s even possible) The Simpsons Tapped Out (TSTO) is a mobile application game available on iOS and Android devices that requires you to re-build the town of Springfield after Homer destroys it. You take control of multiple characters from the TV show and in...
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Games Consoles Entertainment Stations

A Finger In The Wind For Home Entertainment

Dr William Cooper at informitv gives you a look at the new range of games consoles in the lead up to Xmas. From a perspective of TV vs Console vs Mobile there is a lot of good info to take onboard. Read it here: http://informitv.com/news/2013/11/18/newgamesconsoles/
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2014 US Digital Media Usage

Is Your Audience Mobile or Social? (or both…)

Get this free snapshot report from eMarketer about digital media usage trends next year and how they will be different from this year’s patterns – critical to understand if you’re developing campaigns to target the growing online and mobile populations. Get the report here: https://www.emarketer.com/go/digitalmediausage.aspx
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The Creative Revolution - DPP Report

The Creative Revolution – Or Not?

A new report by the Digital Production Partnership asks of the digital revolution in broadcasting – ” is it changing creativity? – and if so how?” It’s an interesting take on the current broadcast situation in the UK, and it’s unusual because they seek responses from creative’s rather business leaders. I don’t agree with the...
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Wake Up And Smell The Change!

Every now and then we all have to just let it out – frustration, irritation, confusion and plain old anger – let it out in a blast of good old freestyle ranting. So here goes… Establishments have a history of being resistant to change, maybe even afraid of it. It is because change poses a...
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