Tag

mobile devices

Fighting for Mobile Attention against Games and Social

The mobile battlefield is so barren and cruel that traditional media producers rarely venture there. They still fire in video (from a distance) – and win some minor skirmishes, especially with short-form content. But they don’t understand the environment and would never dare to go hand to hand with the audience. Next year, there will...
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3 Transmedia Tips From The Most Addictive Mobile Game Ever

Spring…Field? For anyone who is still unaware of the game (if that’s even possible) The Simpsons Tapped Out (TSTO) is a mobile application game available on iOS and Android devices that requires you to re-build the town of Springfield after Homer destroys it. You take control of multiple characters from the TV show and in...
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TV Anywhere

100 Times per Day (Event TV – Part Six)

Click, stream, view, and repeat. More and more people were following this method of TV viewing. TV sales fell and portable devices rose like a devastating mushroom cloud. I watched helplessly as so many of my friends were discarded in favour of new, smaller, often portable screens. I’ll never forget the night they took Sanyo…...
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Are We Being Watched?

I’m Gonna Make You STREAM (Event TV – Part Five)

It’s the age-old tale of friendship and betrayal, partnerships and rivalries, business and greed… In the wake of the VCR craze, more and more people were deciding to rent and buy their favourite films and TV shows; even more so with the arrival of an enhanced way of watching… introducing, the DVD. Never underestimate how...
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I picked up my phone 91 times today

What Are You Missing Out On Right Now?

‘Smartphone users pick up their phones 100 times per day’. (e-Marketer, 2014) At first I laughed at this statistic, surely even in todays tech obsessed culture, there is no way a person would be that attached to their phone. I marked these findings as interesting and quickly moved on to other things. Ten minutes later...
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Games Consoles Entertainment Stations

A Finger In The Wind For Home Entertainment

Dr William Cooper at informitv gives you a look at the new range of games consoles in the lead up to Xmas. From a perspective of TV vs Console vs Mobile there is a lot of good info to take onboard. Read it here: http://informitv.com/news/2013/11/18/newgamesconsoles/
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2014 US Digital Media Usage

Is Your Audience Mobile or Social? (or both…)

Get this free snapshot report from eMarketer about digital media usage trends next year and how they will be different from this year’s patterns – critical to understand if you’re developing campaigns to target the growing online and mobile populations. Get the report here: https://www.emarketer.com/go/digitalmediausage.aspx
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Get That TV Off My Phone!

Small Screen and TV is a Big Complex Relationship

Mobile and handheld devices continue to disrupt our lives in good and bad ways. Personally I cannot watch something on TV and mess about on my smartphone at the same time as I lose track of both things. I like to focus on my TV diet – I choose carefully what I want to watch...
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