Red Branch Heroes is a highly charged multiplatform story about life in Northern Ireland; where the celebrity obsessed digital public of today meets the myth and legend of yesteryear in a search for a special person. A hero.
Using the backdrop of a TV reality show that is searching to find a new Cuchulain, a modern champion of Northern Ireland, Red Branch Heroes was an interactive social reality experiment that took place in 2015.
In a controlled online storytelling environment we engaged the audience as judges within a TV reality setting. By using their hopes, fears, beliefs and inclinations as story decisions we played out the story and the show in a hyper responsive scenario that used storytelling to build social cohesion.
Read the Red Branch Heroes case study.
Created in conjunction with Anna Zaluczkowska.
See how the story played out in this PDF: