Category

BellyThink

Transmedia Trouble? Better Call Saul!

“Lawyers, we’re like health insurance. You hope you never need it. But then not having it? No!” – Jimmy McGill. It’s Good To Be Back Yes, the long wait is over. Breaking Bad spin off “Better Call Saul” finally aired last week (on AMC for those lucky Americans), and on Netflix for the rest of...
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The Storyworld Dice

Uncover The Nerdiest Storyworld Training… EVER

Dungeons and Dragons… aka D&D. The game often associated with geeks, nerds, foam swords, cloaks and basements. But move past the stigma and what is D&D at its core? It’s an interactive story in a “Role-Playing Game” setting. You Roll a “History” Check… 15 Now despite everyone knowing what D&D is and just not admitting...
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Social TV

What I Learned About Social TV In 2014

Social TV is the HIVE MIND. It’s completely ALIEN to most broadcast media producers. And everybody has a different idea about what it is. Everybody Wants It But Nobody Understands It Here’s my definition of Social TV – I’m going to keep it simple… “Social TV is the place where Television and Social Media meet....
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Human Soup Game

The Ultimate Engagement Tool for Transmedia Stories

You probably know this already… Getting your audience to connect and stay with your story when there is competition from every angle is a big problem. Your Audience Is Distracted Games are a great way to get people engaged with your story. Incorporating a game into your Transmedia is a good idea but game development...
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Tape Device

3 Life Saving Media Devices

What are the media devices that define YOU? Here’s 3 of the devices I have loved (and lost). Followed by a prediction about what is coming down the line. ALERT: this is navel gazing on my part but it also says a lot about the modern audience experience so indulge me… Big Technology for a...
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Google Les Paul

7 Innovative User Experiences from the Modern Music Biz

After you’ve read this post you’ll know that it’s not all doom and gloom for the music industry. How do I know? Because I’ve seen what panic in the face of online piracy can create… and it’s awesome! Something For the Soul Like any medium, music often carries a story within its lyrics, including characters, locations...
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Closing Sentiment

6 of the Best – Transmedia, Social TV and Modern Audiences 2014

HIT The ground running..! And keep on RUNNING… We have loads of great new content in the pipeline for 2015 – but as is traditional – here’s a round up of our 6 most read articles from last year. (In no particular order…) Firstly, 2 articles about Transmedia and Storyworlds: Transmedia Storyworlds: Fact or Fiction?...
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Poptropica - Jeff Kinney Interview

Jeff Kinney Interview – Poptropica and Beyond

I was asked to produce a live event about virtual worlds for kids recently. I discovered one I hadn’t heard of before:  Poptropica which has 300 million users. I was quite shocked that there was a media property out there so massive and I hadn’t even heard the name before… Poptropica – Pop-wotica? It was started by the very...
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