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BellyThink

Transmedia Producer Extraordinaire: Dan Kennedy?

Dan Kennedy? Transmedia Producer? Who the hell is Dan Kennedy? Well he isn’t a Transmedia Producer and probably shouldn’t be one. But if he ever tried his hand at it, we might all be trailing in his wake. I found Dan Kennedy via Perry Marshall (who is one of Dan’s many students). You can read...
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Digital Marketing – Oh The Irony…

Continuing from my previous post, I am exploring the lack of any psychological study behind Transmedia, Multiplatform and Interactive storytelling. Now I don’t know a whole lot about Film theory, but I know that Hitchcock’s films are very well covered as they are all deep wells of psychological tricks and techniques. So I thought I...
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If Alfred Hitchcock Were Alive Today He Would Be An Internet Marketeer

I am not a Hitchcock obsessive by any stretch. My filmmakers fan obsession is reserved purely for Stanley K. But I do love Hitchcock’s films. PSYCHOLOGY Hitchcock’s films to me are 100% psychological. He is known as the master of ‘pure cinema’ and that reputation comes from his simplicity, his knowledge of the medium and...
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Transmedia Landscape

Transmedia Landscape 2013

As one year ends and another begins the transmedia landscape continues to age and mature. 2013 will be another year of creative thinking in the new narrative places and spaces that now exist in the transmedia landscape. It will be another year of pioneering, of risk-taking, of success and failure and of exciting innovation. Foggy...
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The Alexander Wilson Project

Keep It LIVE…

Following on from my post ‘The Fifth Space’ this one takes a look at how we at Bellyfeel used live events in our transmedia thriller pilot, ‘The Alexander Wilson Project'(AWP). The live event is vital to any transmedia strategy as it brings the story into the real world and presents it to a live audience....
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Football - A Transmedia Example 2

Football – A Transmedia Example – Post #2

Following on from my first post, ‘Football – A Transmedia Example – Post #1‘, this second one takes a closer look at the transmedia elements in football. Assuming we are still seeing the football industry as the storyworld, here are some more examples of story content generated from within that storyworld, and how they feed...
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football transmedia

Football – A Transmedia Example – Post #1

As I drag my team into the Premier League’s relegation zone on FIFA 12 for Xbox 360, it dawns on me that the football industry has embraced transmedia whether it knows it or not – and is a master of it. From the perspective of a transmedia writer Football’s use of transmedia is an interesting...
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transmedia punk shake-up

Transmedia – Punk Shake-Up Needed

The technology is in place, the potential audience is ready, equipped and waiting for something to happen, something to break into the mainstream. Smash It Up! We need a transmedia equivalent of the Sex Pistols to smash through the media Gatekeepers and to blow away out of touch and complacent media makers. So will it...
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