Tag Archives: transmedia

Free To Play

This is another interesting article from Tadhg Kelly about the monetising of media on the internet – a persistent and complex challenge for content creators. Free To Play makes a lot of sense but is so against traditional thinking and … Continue reading

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Spreadable Media

Henry Jenkins on top form again. I particularly like what he says about moving away from the ‘infection’ and ‘contamination’ metaphor of viral media. Spreadable Media is much more about the audience and their ability to spread content they like … Continue reading

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TV Viewer Habits Changing

This is an interesting piece looking at Accenture stats on how TV viewing habits are changing. I wonder what the broadcasters make of stats like these? The key sentence that sums up the change is; ‘As consumers have access to … Continue reading

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Inside a Storyworld Bible

During our workshop session with Bolton University Arts & Media Department, we discussed the contents of a storyworld bible – what material it needs to make it work as the bedrock for the stories to be told.

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