Great slideshow from social media strategist, Tiffany St. James, about the growth of Social TV and how to work with it.
Here are a few standout extracts;
62% of consumers use social media while watching TV. An increase of 18% since 2011.
Using social network sites and forums, 40% of these discuss what they are watching on social networks.
12% of new UK shows have Facebook pages, compared to 30% in the US.
Few UK broadcasters are creating valuable content that extends the story outside of the show.
Tiffany’s conclusion is one Bellyfeel reached a long time ago and totally, 100% agree with;
STORYTELLING IS THE KEY TO SUCCESS.
To check out Tiffany’s slideshow, click here.
