I was born a Shropshire Lad in 1968 and grew up obsessing about music and films. My first love aged 7 years old was a tape recorder and I used it to document and replay the best bits of my world.
Upon leaving home I veered between careers in music and stone masonry before settling on film-making where I instantly engaged with new digital technology. Then a 660AV Apple Mac stopped me in my tracks in the mid 90’s and led me down the golden path to interactive storytelling.
Between 1995 and 2008 I logged approximately 13,000 hours creating interactive movie games, networked story prototypes and online interactive experiences. Funded by my work in the traditional TV, Film and Video sectors I got my experimental work shown internationally, filled a book of useful contacts and developed some extraordinary techniques for audience engagement.
Since 2008 most of my waking moments have been taken up consulting on and producing transmedia, multiplatform and interactive social stories at Bellyfeel. I enable projects to make good use of the crazy technology we surround ourselves with today and work in partnership with traditional media companies to help them develop new aspects to their business and outputs.
I also deliver talks and training around the world at Media Festivals.
In time-off, I marvel at the way kids interact with stories by hanging out with my 8 year old daughter – then I bore her by playing my Mandolin.