Why Everything You Think You Know About New Technology Is Wrong…

Have you noticed how new technology has disrupted the media industry?

The Internet, Social and Mobile have all had a huge destructive impact. And there are bigger changes around the corner.

Are you ready?

8 in 10 UK viewers (78%) now perform other activities while TV viewing. The most popular being checking emails, browsing shopping websites and social networking.  British Telecom 2014

In the midst of this mass disruption, you need to know that the biggest change isn’t a format or platform or digital innovation – it’s the AUDIENCE.

They have access to so much information, so much more choice and so many distractions. They have changed…

Do you still know how to connect with the audience?

They still love traditional media content; Films, TV, Games, Publishing and Music – but they are obsessed with new devices and are busy with new social connections. Now they have more POWER at their fingertips than ever before.

Do you know how they will connect with you?

24% of US social media users have posted on Facebook about the film they’re watching whilst watching it in the cinema.  Hollywood Reporter 2012

In the middle of this disruption is where Bellyfeel work. We research and publish content about this disruption in its many forms, in a bid to help people like YOU tell compelling stories that reach vast audiences.

By turning disruption into positive opportunities, we aim to help you transform your stories into modern media experiences that are far-reaching, social, scale-able and profitable.

88% of US social media users view social networking sites like Twitter and Facebook as a new form of entertainment.  Hollywood Reporter 2012

Our other website is a business. We run multiplatform consultancy and production for clients in the UK and abroad to help them reach bigger audiences and increase revenue using storytelling on new devices and platforms.