September 4, 2014

Did You See Snowpiercer’s “Elusive” Transmedia Campaign?

Or should I say non-existent Transmedia campaign? Have you seen the film Snowpiercer, by the Korean Director, Boon Joon-ho? It’s being a touted as a landmark multiplatform film release, due to the fact it has done such great business through Video On Demand; $5m VOD gross in 3 weeks against $3.9m in 5 weeks in...
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