Swedish start-up company, Magine, is launching a cloud-based television service. They have imagined what TV should be if it was invented today.
Magine will rely on apps in devices people already buy and own rather than trying to sell set-top boxes. Makes a lot of sense.
As the distribution of TV changes, so will the demand for more two-way story content as it fits with the devices.
Click here for more on Magine.