Interesting article by Henry Jenkins highlighting classic kids TV show, ‘Sesame Street’ as a transmedia experience way back in 1971 before transmedia officially existed.
The report at the end of his post looks at transmedia as a learning and play tool for 5-11 year olds. And we all know the 5-11 year olds of today are the adult media consumers of tomorrow. They will know what they want and will expect to find it.
Click here to read more.