SyFy launches its new transmedia title, Defiance, in April. It has created a vast storyworld that will deliver two stories – one as a TV series, the other as a massively multi-player online shooter. Events in the game will impact on the TV series and characters from the series will appear in the game.
Both the game and the series spring from the same carefully constructed and richly detailed storyworld and feed into one another allowing plenty of crossover opportunities. It will be interesting to see how the project progresses in terms of transmedia storytelling and what the business model will be.
To read more about Defiance, click here.