Here is an interesting article by Margaret Looney that takes a look at factual transmedia storytelling and transmedia documentaries. All these tips apply to all forms of transmedia.
For me the biggest one is that Story Is Number One – in all forms of transmedia storytelling the focus must always be on the story and it must not get lost in the crowd of gadgets and sexy tech that deliver it.
Here is my Tip 6 – Always remember people LOVE stories.
Click here for article.