Interesting interview with Andrea Phillips by transmedia guru Henry Jenkins.
I’m not sure I agree with Andrea when she says transmedia will develop into an ‘independent industry’. Isn’t it a case of transmedia digging itself a position inside the existing media industry? If transmedia storytelling is to progress the way Andrea hopes then it has to be accepted as an intrinsic and important part of the whole media landscape and not become sidelined.
Click here for the interview.