Transmedia Storytelling and Collaborative Innovation Makes Sense

An interesting blog post from Irving Wladawsky-Berger on how he discovered transmedia storytelling.

It contains his view on ‘collaborative innovation’ and many other interesting links and background information. It is interesting to see how the former vice-president of technical strategy and innovation at IBM views the role of transmedia storytelling in today’s media culture.

Click here to read it.

What do you think?