Thirty-five years ago in a decade far, far away George Lucas created ‘Star Wars’. Whether he knew it or not he also played a huge part in establishing the concept of ‘storyworld’, a key element of today’s transmedia storytelling methodology.
Lucas started the series of ‘Star Wars’ movies with Chapter 3 which meant that everyone then wanted to know not only what happens next, but what happened before as well. This illustrates the presence of a detailed timeline for both historical events and character arcs that span before and after the first movie – a vital component of any storyworld.
In case you hadn’t heard, Lucas has sold his company, Lucasfilm, and the rights to ‘Star Wars’ for $4 billion to Disney. Not a bad price for an entire story universe.