Day

October 24, 2012
transmedia

Transmedia – Let’s Stick With It.

I keep hearing about people in the transmedia production business who are still worried about calling what they do ‘transmedia’. It surprises me that there is such a lack of self-confidence amongst practitioners, many of whom are transmedia pioneers. I suppose the worry is that ‘buzzwords’ come and go,but to me, transmedia does the job,...
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