Five very good points on transmedia storytelling from Andrea Phillips.
I particularly like ‘Don’t Make Your Audience Work Too Hard’. You’d think Microsoft would know better by now. Click here for her article…
Five very good points on transmedia storytelling from Andrea Phillips.
I particularly like ‘Don’t Make Your Audience Work Too Hard’. You’d think Microsoft would know better by now. Click here for her article…
Buy her book here
http://www.amazon.co.uk/Creators-Guide-Transmedia-Storytelling-Captivate/dp/0071791523/ref=sr_1_1?ie=UTF8&qid=1341219944&sr=8-1