June 28, 2012

5 Lessons

Five very good points on transmedia storytelling from Andrea Phillips. I particularly like ‘Don’t Make Your Audience Work Too Hard’. You’d think Microsoft would know better by now. Click here for her article…
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The Grandfather of Mash-Up

American writer William S. Burroughs (1914-1997) is considered to be one of the early practitioners and founders of modern day mash-up or remix culture. What relevance does he have today?     Cut-Up Burroughs used the cut-up and fold-in techniques in his fiction, most notably in ‘The Soft Machine’ (1961), ‘The Ticket That Exploded’ (1962)...
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