January 18, 2012

Spreadable Media

Henry Jenkins on top form again. I particularly like what he says about moving away from the ‘infection’ and ‘contamination’ metaphor of viral media. Spreadable Media is much more about the audience and their ability to spread content they like and enjoy rather than receiving and carrying viral media.
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TV Viewer Habits Changing

This is an interesting piece looking at Accenture stats on how TV viewing habits are changing. I wonder what the broadcasters make of stats like these? The key sentence that sums up the change is; ‘As consumers have access to more media devices and more online services, they become less reliant on traditional technologies such...
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