This is another interesting article from Tadhg Kelly about the monetising of media on the internet – a persistent and complex challenge for content creators. Free To Play makes a lot of sense but is so against traditional thinking and top down distribution (control) I wonder how long it will take this kind of model to become more prevalent? And which heavy duty publisher will be the first to take the plunge?
Free To Play
Bukowski on computers
Below is an extract from a poem by Charles Bukowski written before the arrival of social networks and hand-held devices. Maybe he’s got a point.
now it’s computers and more computers
and soon everybody will have one,
3-year-olds will have computers
and everybody will know everything
about everybody else
long before they meet them
and so they won’t want to meet them.
nobody will want to meet anybody
else ever again
and everybody will be
a recluse
like I am now.
(From, this flag not fondly waving)
Spreadable Media
Henry Jenkins on top form again. I particularly like what he says about moving away from the ‘infection’ and ‘contamination’ metaphor of viral media. Spreadable Media is much more about the audience and their ability to spread content they like and enjoy rather than receiving and carrying viral media.
Looking forward to the book – Spreadable Media: Creating Meaning and Value in a Networked Culture. To be published by New York University Press later in 2012.
TV Viewer Habits Changing
This is an interesting piece looking at Accenture stats on how TV viewing habits are changing. I wonder what the broadcasters make of stats like these?
The key sentence that sums up the change is; ‘As consumers have access to more media devices and more online services, they become less reliant on traditional technologies such as television.’
Zombies and Talking Heads
We are developing a little interactive video app here at the moment. All will be revealed soon but wanted to flag up some great technology found while researching. Continue reading
